Surfactant Market Opportunity Study – 2012

Current annual surfactant demand in the United States in 2012 was
estimated to be just over 8.1 billion pounds. The largest end use
market for surfactants was household cleaning detergents.

Large-volume, lower-priced laundry and dishwashing detergent
commodity products accounted  for roughly one-half of the U.S.
surfactant market. See how market opportunities for soy-based surfactants have evolved in the full report Surfactant Market Opportunity Study 2012