HGTV Features Soy-Based Artificial Turf by SYNLawn®
The demand for sustainable and environmentally friendly alternatives has increased over the past few years as consumers’ awareness of the effects their preferred products have on the environment has grown. Biobased products, derived from renewable resources, are starting to become the next big thing and even a consumer trend. Gaining significant traction and attention from consumers, biobased products offer an appealing combination of performance, sustainability and reduced carbon footprint.
One example of a renewable resource that has been commonly used to successfully replace traditional petroleum-based products is soybean oil. Soy offers impressive benefits and advantages when used as a biobased alternative. It is a renewable asset that can be replenished, providing long-term sustainability.
A company leading the charge in biobased innovation is SYNLawn®, a soybean-based artificial turf. By incorporating soy into their manufacturing process, the company assists in the conservation of our planet’s valuable natural resources by minimizing reliance on petroleum. Over 50 years strong, SYNLawn is North America’s largest manufacturer and installer of synthetic landscape grass.
SYNLawn’s advantages help conserve water and cut down on carbon emissions. An impressive average reduction of 50%-70% in personal water use can be achieved by choosing artificial turf. While still preserving the aesthetic value of a lush, green lawn, the removal of conventional lawn maintenance tools used with natural grass results in a notable reduction in carbon emissions.
SYNLawn’s products are being used and highlighted on television shows and other consumer-facing mediums. Two popular home renovation shows featured on HGTV, “Good Bones” and “Good Bones: Risky Business,” use SYNLawn products consistently in renovations. The shows’ stars, Mina Starsiak Hawk and Karen E. Laine, turn run-down homes into functional, beautiful spaces. And as part of their renovations, they add touches of sustainable products to their projects, such as SYNLawn’s soy-backed artificial turf.
“We use SYNLawn’s grass in many of our projects because of its design, performance and sustainability features,” says Hawk. “It’s great this natural choice is also benefiting U.S. soybean growers like the ones here in our home state of Indiana.”
Hawk says their team works to continue revitalizing the community they live in while using sustainable agriculture and biobased products.
“Sustainability is something we strive to think about as much as possible while we’re working to revitalize Indianapolis one property at a time,” says Hawk.
With these HGTV stars repeatedly using SYNLawn in their renovations, it is evident that soy can be inserted into the conversation when it comes to providing eco-friendly products to customers. As an alternative to petroleum-based products, soybean oil provides avenues for businesses seeking to fulfill growing consumer demand for environmentally safe products. Learn more about the benefits of soy here.